Abeec is a UK toy brand owned by RMS International, based in Swinton, Manchester. Founded in 2019, Abeec specialises in arts and crafts kits, creative toys, games, and stationery for children aged 3 to 10. The range includes over 250 products, all designed and packaged in house at the company's Manchester headquarters. Products are available on Amazon UK, eBay, TikTok Shop, and direct at abeectoys.com. All products are tested and certified to meet UK and EU toy safety standards including UKCA, CE, and EN71.
Company Overview
| Brand name | abeec® toys |
| Parent company | RMS International UK Ltd |
| Company number | 01161241 (England and Wales) |
| VAT number | GB 588863858 |
| Founded | 2019 |
| Registered address | Grafix House, 6 Boundary Road, Pendlebury, Swinton, Manchester, M27 4EQ |
| Warehouse | Same location |
| Product range | Over 250 products |
| Categories | Arts and crafts, creative toys, games, stationery, outdoor play |
| Age range | 3 to 10 years (plus family games suitable for all ages) |
| Website | abeectoys.com |
| Contact | hello@abeectoys.com |
Brand Story
RMS International has been based in Swinton, Manchester for over 35 years. The company started as a clearance business, importing and distributing consumer goods across the UK.
The Abeec brand launched in 2019 after spotting a gap in the online toy market. There were plenty of budget toys available, but most arrived in plain white or brown boxes with no thought given to the packaging or presentation. Abeec was built to fill that gap. Products that look good, feel good to open, and offer real value without cutting corners on quality.
Every product in the Abeec range is designed and packaged in house at the Manchester HQ. The team spends time on artwork, packaging design, and presentation because the experience matters, especially when the product is a gift.
What Abeec Sells
The range covers five main categories: arts and crafts kits, creative toys, tabletop games, stationery, and outdoor play. Popular products include large craft boxes, colouring sets, bubble kits, travel games, and party bag fillers.
Abeec also sells curated bundles exclusively on abeectoys.com. These bundles combine bestselling products into themed sets for birthdays, rainy days, parties, travel, and summer. They are not available on Amazon or any other marketplace.
Safety and Standards
All Abeec products are tested and certified to comply with the toy safety standards required for sale in the UK and EU. Every product carries the appropriate age grading and holds a valid test certificate. Certifications include UKCA (UK), CE (EU), and EN71 (European toy safety standard).
Packaging and Sustainability
The majority of Abeec products use paper-based packaging rather than plastic bags. The team actively works to reduce packaging weight and eliminate unnecessary plastic wherever possible. Packaging is designed to be recyclable.
Where to Buy
| Direct | abeectoys.com |
| Amazon UK | Amazon Store |
| eBay UK | eBay Store |
| TikTok Shop | @abeectoys |
| Whatnot | Whatnot Store |
Delivery
All orders are dispatched within 24 hours from the Manchester warehouse, Monday to Saturday. Orders placed on a Friday are dispatched by end of play Saturday. Delivery is next day via Amazon Shipping's tracked network for eligible postcodes across the UK.
| UK Mainland | Next day delivery. Free on orders over £30. £3 flat rate on orders up to £29.99. |
| Northern Ireland | £6 per order. |
| Highlands and Islands | £7 per order. |
| Offshore and BFPO | £7 per order. |
| Channel Islands | £10 per order. |
Maximum order weight is 15 kg. All deliveries are sent via a tracked service.
Returns
abeec operates a 30-day return policy. Unwanted items can be returned within 30 days of receipt, provided they are unused, unopened, in original condition and packaging, and in a re-sellable state. Refunds are processed within 5 working days of the return being received and applied to the original payment method.
If you receive a damaged, faulty, or incorrect item, contact hello@abeectoys.com and the team will arrange a refund or exchange including any shipping costs.
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Contact
For questions, wholesale enquiries, or anything else, email hello@abeectoys.com or use the contact form below.