Privacy policy
Privacy Policy
Last updated: 10 August 2026
This store and website is operated by RMS International UK Ltd, trading as abeec Toys, company number 01161241, registered at Grafix House, 6 Boundary Road, Pendlebury, Swinton, Manchester, M27 4EQ, United Kingdom. For the purpose of applicable data protection laws, including the UK GDPR, we are the data controller of your personal information.
Our store runs on Shopify, which enables us to provide our website, products, and services to you (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use the Services, make a purchase, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
For details of the cookies we use, see our Cookies page.
Personal information we collect
When we say "personal information", we mean information that identifies you or can reasonably be linked to you. It does not include information that is anonymous or has been de-identified so it cannot be linked to you. Depending on how you interact with the Services, we may collect:
Contact details, including your name, billing address, shipping address, phone number, and email address.
Payment information, including payment card details and transaction details. Card payments are processed by our payment providers. We do not store full card numbers ourselves.
Account information, including your username, password, preferences, and settings.
Order and transaction information, including the items you view, add to your basket, purchase, return, exchange, or cancel, and your order history.
Communications with us, including anything you send to customer support.
Device information, including your device, browser, IP address, and other identifiers.
Usage information, including how and when you use the Services, collected through cookies and similar technologies. See our Cookies page for details.
Where we get it from
Directly from you, when you create an account, place an order, or contact us.
Automatically, when you use the Services, through cookies and similar technologies.
From our service providers, such as Shopify, payment processors, and delivery companies, when they collect or process personal information on our behalf.
From our marketing and advertising partners.
How we use your personal information and our legal bases
Under UK data protection law we need a legal basis for each use of your personal information. These are the ways we use it and the basis we rely on.
To provide the Services and fulfil your orders. This includes processing payments, arranging delivery, handling returns and exchanges, managing your account, and providing customer support. Legal basis: performance of our contract with you.
To improve the Services and tailor your experience. This includes remembering your preferences and recommending products you might like. Legal basis: our legitimate interest in running and improving our business, or your consent where cookies are involved.
Marketing and advertising. We send marketing emails to customers who have opted in, and we show online ads for our products on other websites and platforms. Legal basis: your consent. You can unsubscribe from emails at any time using the link in any email, and you can withdraw cookie consent through the Cookie Settings link on our website.
Security and fraud prevention. This includes authenticating your account, providing secure payment, and detecting fraudulent or malicious activity. Legal basis: our legitimate interest in keeping the Services and our customers safe. If you register an account, please keep your login details private.
Legal compliance. This includes complying with applicable law, tax and accounting obligations, and responding to valid legal requests. Legal basis: legal obligation.
Who we share your personal information with
We share personal information with third parties for legitimate purposes, including:
Shopify, which hosts our store, and other service providers who work on our behalf, such as payment processors, delivery and fulfilment companies, IT providers, analytics providers, and customer support tools.
Marketing and advertising partners, including Google, Microsoft, Meta (Facebook), TikTok, and Pinterest, to deliver and measure advertising. These partners use your information in line with their own privacy notices, which are linked on our Cookies page.
Third parties where you ask us to, or consent to, sharing your information, for example delivery companies shipping your order.
Our corporate group, RMS International UK Ltd and its affiliates.
Professional advisers and authorities where required, including in connection with a business transaction such as a merger, to comply with legal obligations, or to protect our rights and the rights of our customers.
We do not sell your personal information for money.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located in other countries.
We also use certain Shopify enhanced features that incorporate data from your interactions with our store, other merchants, and Shopify. For these features, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights over that use. To learn more, see the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy/app-users. Depending on where you live, you can exercise certain rights over data processed by Shopify at https://privacy.shopify.com/en
Third party websites and links
The Services may link to websites operated by third parties, including our social media pages. We are not responsible for the privacy or security of those sites, so please review their policies. Anything you post publicly, including on social media platforms, may be viewable by others.
Children
Our products are made for children but our Services are intended for use by adults. We do not knowingly collect personal information from anyone under 18. All purchases must be made by an adult. If you are a parent or guardian and believe your child has given us their personal information, contact us using the details below and we will delete it.
Security and retention
No security measures are perfect and we cannot guarantee absolute security. Please do not send sensitive or confidential information through unsecure channels.
We keep personal information for as long as we need it to provide the Services, maintain your account, comply with legal obligations such as tax and accounting rules, resolve disputes, and enforce our agreements. Order records are kept for at least six years to meet UK tax requirements. When we no longer need your information, we delete or anonymise it.
Your rights
Under UK data protection law you have the following rights. They are not absolute and in some cases we may decline a request as permitted by law.
Access. You can ask for a copy of the personal information we hold about you.
Correction. You can ask us to correct inaccurate information.
Deletion. You can ask us to delete your personal information.
Portability. You can ask to receive your information in a usable format, or for it to be transferred to a third party, in certain circumstances.
Objection and restriction. You can ask us to stop or restrict processing of your personal information for certain purposes, including direct marketing.
Withdrawal of consent. Where we rely on your consent, you can withdraw it at any time. This does not affect processing that happened before you withdrew it.
Marketing preferences. You can unsubscribe from marketing emails at any time using the link in any email. We may still send you non-promotional emails about your account or orders.
If you visit our website with the Global Privacy Control signal enabled, we will treat it as an opt-out request for that device and browser where applicable law requires. Learn more at https://globalprivacycontrol.org. We do not respond to other "Do Not Track" signals.
To exercise any of these rights, contact us using the details below. We may need to verify your identity first. You can also authorise an agent to make a request on your behalf, in which case we will need proof of their authority. We will not discriminate against you for exercising your rights, and we will respond within the timescales required by law. For rights over data processed by Shopify, visit https://privacy.shopify.com/en
Complaints
If you are unhappy with how we handle your personal information, please contact us first and we will do our best to resolve it. You also have the right to complain to the Information Commissioner's Office (ICO), the UK data protection regulator, at https://ico.org.uk or by calling 0303 123 1113. If you are in the European Economic Area, you can find your local supervisory authority at https://edpb.europa.eu/about-edpb/about-edpb/members
International transfers
We may transfer, store, and process your personal information outside the UK, including in the USA where some of our service providers are based. Where we do, we rely on recognised safeguards such as the UK International Data Transfer Agreement, the UK Addendum to the European Commission's Standard Contractual Clauses, or an adequacy decision by the UK government.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post the revised version on this page, update the "Last updated" date, and provide notice where required by law.
Contact
If you have any questions about this Privacy Policy or want to exercise your rights, contact us: