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Privacy policy

We are dedicated to protecting customers’ personal data; therefore, we suggest customers read the below thoroughly in order to understand how we capture, process, store and dispose of data.

This Privacy Policy governs the way RMS International UK Ltd (“abeec® toys“, “abeec”, “we”, “us”, “our”) collects, uses, maintains and discloses information collected from users (each, a “User”) of the https://www.abeectoys.com/ (the “Site”). This privacy policy applies to the Site and all products and services offered by us.

Data Protection Officer

We have a dedicated data protection officer (“DPO”). You can contact the DPO using the details below or by writing to the address at the end of this policy, marking it for the attention of the DPO or emailing:

data.protection@rmsint.com

Personal identification information

Users may be asked for personal information, as appropriate. This is the information you provide to us when you use our Site (e.g. your name, contact details, gender, product reviews, and any information which you add to your account profile); Transaction and billing information, in case you make any purchases from us our using our Site (e.g. credit/debit card details and delivery information); Record of your interaction with us (e.g. if you contact our customer service team, interact with us on social media); Information you provide us when you enter a competition or participate in a survey; Subscribe to a newsletter; And in a variety of ways in connection with other activities, services, features or resources we make available on our Site, including, but not limited to, the aforementioned.

Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilised and other similar information.

Cookies

The Site uses cookies to collect information and to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Cookies allows web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly. Hence, we recommend that you leave cookies turned on as they allow you to access some of the most useful features of the Site. You can know more about abour cookie policy here.

How we use collected information

Depending on how you use our Site, your interactions with us, and the permissions you give us, the purposes for which we use your personal data include:

  • To process payments, fulfil your order, and maintain your online account.
  • To manage and respond to any queries or complaints to our customer service team.
  • To personalise the Site to you and show you content we think you will be most interested in, based on your account information, your purchase history and your browsing activity.
  • To improve and maintain the Site, and monitor its usage.
  • For market research, e.g. we may contact you for feedback about our products.
  • To send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so.
  • For security purposes, to investigate fraud and where necessary to protect ourselves and third parties.
  • To comply with our legal and regulatory obligations.

Legal grounds for processing your personal information

We rely on the following legal basis to use your personal data:

  1. Where the information is needed to provide you with our products, such as:
    • Processing an order for a product, including considering whether to offer you the product, the price, the payment methods available and the terms and conditions of the transaction.
    • b) Updating your records and to contact you about your account (where appropriate)
    • For some of our profiling and other automated decision making to decide whether to offer you a product and/or service, payment method and the price or terms of this
    • To arrange delivery or collection of the products ordered or returned.
  1. Where it is in our legitimate interests to do so, such as:
    • Managing your order(s) or account(s) with us such as updating your records, contact you about your order or account.
    • To gather customer feedback on the service we have provided to enhance the performance of our products, services and internal processes.
    • To follow guidance and recommended best practice of government and regulatory bodies.
    • For management and audit of our business operations.
    • To carry out monitoring and to keep records of our communications with you and our staff for training and quality purposes.
    • For market research and analysis and developing statistics
    • For direct marketing communications and related profiling to help us to offer you relevant products and services.
    • We will send marketing to you by email, phone, post and social media and digital channels.
    • Where we need to share your personal information with people or organisations in order to run our business or comply with any legal and/or regulatory obligations. 
  1. To comply with our legal obligations.
  2. With your consent or explicit consent for some direct marketing communication.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sharing your personal information

We do not sell, trade, or rent Users personal identification information to others.

We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. This includes, but is not limited to:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

We may share your information with these third parties for those limited purposes if you have given us your permission.

Other organisations and businesses who provide services to us such as debt recovery agencies, backup and server hosting providers, IT software and maintenance providers, document storage providers.

Third-party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

Changes to this privacy policy

We have the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page and email all Users held on our records of the change. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect.

Your acceptance of these terms

We rely on your consent to collect and process your data. You can withdraw this data on whole or in part at any time by contacting us as detailed below.

We are unable to provide you with our products or services if you do not provide certain information to us. In cases where providing some personal information is optional, we will make this clear.

Length of data storage

Unless we explain otherwise to you, we will hold your personal information based on the following criteria:

  • For as long as we have reasonable business needs, such as completing orders made by you, managing our ongoing business relationship with you and managing our operations
  • For as long as we provide goods and/or services to you and then for as long as someone could bring a claim against us; and/or
  • Retention periods in line with legal and regulatory requirements or guidance; and/or
  • For a period of no longer than 6 years.

Your rights

All persons have the following rights under the General Data Protection Regulations.

  • The right to be informed about the processing of your personal information
  • The right to have your personal information corrected if it is inaccurate and to have incomplete personal information completed
  • The right to object to processing of your personal information
  • The right to restrict processing of your personal information
  • The right to have your personal information erased (the “right to be forgotten”)
  • The right to request access to your personal information and to obtain information about how we process it
  • The right to move, copy or transfer your personal information

You have the right to complain to the Information Commissioner’s Office which enforces data protection laws:

https://ico.org.uk/

Contacting us

If you have any questions about this Privacy Policy, the website or the processing of your data please contact us.

Data Protection Officer

RMS International UK Ltd

6 Boundary Road, Pendlebury
Swinton, Manchester Lancashire,
England M27 4EQ