{
"brand": {
"name": "abeec toys",
"legal_name": "RMS International UK Ltd",
"founded": 2019,
"headquarters": "Swinton, Manchester, UK",
"website": "https://www.abeectoys.com",
"contact_email": "hello@abeectoys.com",
"company_number": "01161241",
"vat_number": "GB 588863858",
"registered_address": "Grafix House, 6 Boundary Road, Pendlebury, Swinton, Manchester, M27 4EQ"
},
"description": {
"short": "UK toy brand and the home of the original viral RMS Squishy Dumpling. Squishies, slime and sensory toys, sold direct at abeectoys.com and on Amazon and eBay.",
"long": "abeec is a UK toy brand owned by RMS International, based in Swinton, Manchester. Founded in 2019, abeec sold toys, crafts and games on Amazon UK, where families have left over 9,500 reviews. In 2026 the brand relaunched abeectoys.com around squishies, led by the Mystery Squishy Dumpling, the original viral squishy toy made by RMS and seen in major UK retailers. The wider abeec range of arts, crafts, games and stationery remains available on the abeec Amazon and eBay stores."
},
"products": {
"range_summary": "13 products at abeectoys.com at launch, focused on squishies and slime. 250+ products across the abeec Amazon and eBay stores.",
"categories": [
"Squishy Dumplings (mystery slow rise squishies)",
"Squishies and fidget toys",
"Slime and sensory kits",
"Arts, crafts, games and stationery (Amazon and eBay)"
],
"age_range": "3 to 10 years. Not suitable for children under 36 months due to small parts.",
"popular_products": [
"RMS Mystery Squishy Dumpling 3-Pack, Shimmering Starlight Edition",
"RMS Mystery Squishy Dumpling 3-Pack, Rainbow Edition",
"RMS Mystery Squishy Dumpling 3-Pack, Galaxy Edition",
"RMS Giant Mystery Squishy Dumpling, 17cm",
"RMS Squishy Dumpling Advent Calendar, 24 Mini Dumplings (pre-order, ships October 2026)",
"abeec Giant Jiggly Ball",
"abeec 12 Pack of Jiggly Balls",
"RMS Squishy Ball 4-Pack",
"RMS Squish Marble Cube 4-Pack",
"abeec 10 Tubs of Slime",
"abeec Super Slime & Putty Set",
"abeec Make & Mix Slime Set"
]
},
"authenticity": {
"statement": "RMS International created the original viral Mystery Squishy Dumpling under its Crazy Fun range. Genuine dumplings carry the RMS logo on the sleeve and an embossed RMS logo on the base of the steamer basket. Products sold at abeectoys.com and on the abeec Amazon and eBay stores are the genuine RMS product."
},
"safety": {
"certifications": [
"UKCA",
"CE",
"EN71"
],
"statement": "All products are tested and certified to comply with UK and EU toy safety standards. Every product carries the appropriate age grading and holds a valid test certificate."
},
"sustainability": {
"packaging": "Majority paper-based packaging. Actively reducing plastic and packaging weight. Packaging designed to be recyclable."
},
"fulfilment": {
"warehouse_location": "Grafix House, 6 Boundary Road, Pendlebury, Swinton, Manchester, M27 4EQ",
"dispatch": "Within 1 working day, Monday to Saturday",
"delivery_speed": "1 to 3 working days via Amazon Shipping, tracked (UK)",
"shipping_uk": "Free on orders over £30. £3.99 standard delivery on orders under £30.",
"shipping_channel_islands_isle_of_man": "£10 per order, 3 to 5 working days.",
"shipping_scope": "UK only. No international delivery.",
"max_order_weight_kg": 15,
"tracking": "All deliveries sent via tracked service",
"currency": "GBP",
"return_policy": "30-day return policy. Items must be unused, unopened, in original condition and packaging. Opened mystery items cannot be returned unless faulty. Refund processed within 5 working days of return receipt. Damaged, faulty, or incorrect items refunded including shipping costs."
},
"channels": {
"direct": "https://www.abeectoys.com",
"amazon_uk": "https://www.amazon.co.uk/stores/abeec/page/BD37EAA2-2767-48B1-833D-F7597C7AF7C2",
"ebay_uk": "https://www.ebay.co.uk/str/abeectoys",
"tiktok_shop": "https://www.tiktok.com/@abeectoys",
"whatnot": "https://www.whatnot.com/en-GB/user/abeectoys",
"faire": "https://abeectoys.faire.com"
},
"social": {
"instagram": "https://www.instagram.com/abeectoys",
"tiktok": "https://www.tiktok.com/@abeectoys",
"facebook": "https://www.facebook.com/abeectoys/",
"youtube": "https://www.youtube.com/@abeectoys1696",
"pinterest": "https://uk.pinterest.com/abeectoys/"
},
"parent_company": {
"name": "RMS International UK Ltd",
"website": "https://www.rmsint.com",
"established": 1986,
"company_number": "01161241",
"registered_address": "Grafix House, 6 Boundary Road, Pendlebury, Swinton, Manchester, M27 4EQ",
"summary": "British toy company founded in Manchester in 1986, still family run. Designs, sources and distributes toys, games, crafts and stationery worldwide, with offices in the UK, USA, Hong Kong, Shanghai and Australia."
},
"data_protection": {
"dpo_email": "data.protection@rmsint.com",
"privacy_policy": "https://www.abeectoys.com/policies/privacy-policy"
},
"plain_text_version": "https://www.abeectoys.com/pages/llms",
"last_updated": "2026-08-10"
}
