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2021: A Year Through abeec's Eyes

What. A. Year.

From Pandemic to Products, Covid to Crafting. It's been a whirlwind, but we made it!

2021 has been a year of exciting growth for us at the abeec HQ. Expanding on our fantastic products, team, and content for all you lovely people!

Arts, & Crafts, & Bubbles, OH MY!

2021 didn't start the way most people planned I'm sure. Especially for the Retail industry, unsure whether we would even manage a sale it was worrying. Luckily with the teams hard work and efforts, we were able to push forward and be in the position we are today. Ending 2021 with over 50 new product lines and two more huge licensing collaborations to add to the portfolio. Bringing on board CoComelon & Barbie are definitely highlights!

arts and crafts

Fancy New Website

In 2021 we also launched our brand new shiny website! The perfect home base for all of our abeec goodies. It was also so important for us to create this platform so we can share news, blogs, crafty ideas, and generally communicate with you guys. Plus we can bring you amazing sales and offers. BONUS!


abeec toys


There's No 'I' In Team!

Our biggest change in 2021 was expanding the team. The humble team of three has quickly grown to our current number of nine! The office is now thriving with creativity and exciting new ideas for the future.

abeec team

Social Butterflies

Yes, we have spread our wings through the social air waves! abeec are bringing you all sorts of content. New product drops, giveaways, craft ideas, parenting jokes (cause if we don't laugh, we'll cry), and everything in between.

We've collaborated and partnered with some amazing mums and dads this year too, such as Liam Buchanan, Becky Lutas (founder of Tots Together), Samantha Houghton (IG: 3ofheartsmummy_triplets) and many many more amazing people! 

Not only spreading the love online but in real life too (yes, REAL LIFE as in, face to face) at the annual BlogOn bloggers and influencer event. It was so lovely to meet some familiar faces from our social channels, and of course to show off our fab products.

toy awards

To see more products from abeec click here. If you want to read any of our other blogs click here

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